Release Date:2025-12-11
Advancing Culture, Cultural Industries and Tourism: An Interview with Minister of Culture and Tourism Sun Yeli

Cultural prosperity is an important sign of Chinese-style modernization. Without socialist cultural prosperity and development, there would be no socialist modernization. The proposal of the CPC Central Committee on Developing the Fifteenth Five-Year Plan for National Economic and Social Development (hereinafter referred to as the "Recommendation") adopted by the Party's 20th Fourth Plenary Session

What are the achievements of culture and tourism development during the "14th Five-Year" period? How to further promote the high quality development of cultural career, cultural industry and tourism, solidly promote the construction of a cultural powerhouse and tourism power?

Culture and tourism show good momentum

Q: The proposal points out that the "14th Five-Year" period, cultural career and cultural industry flourished, spiritual culture products are colorful.

A: "The 14th Five-Year" period, under the strong leadership of the central party with Comrade Xi Jinping as the core, China-style modernization took a new solid step, culture and tourism showed good development momentum, strongly promoted high-quality economic and social development, and made positive contributions to continuously meet people's needs for a better life.

At the end of 2024, there were 3,248 public libraries, 7,046 filing museums and nearly 44,000 cultural institutions. The situation of antiquities protection has improved comprehensively, and systematic conservation has continued to improve.

The second is that the cultural tourism industry flourished. The structure layout of the culture industry is constantly optimized, the scale steadily expanded, and the benefits significantly improved. In 2024, the cultural industry achieved a revenue of 19.14 trillion yuan, an increase of 37.7% over 2020.

The third is that exchanges and cooperation have gone deep. It has carried out extensive intergovernmental cooperation dialogues with countries around the world, and more closely cooperated with UNESCO, UN Tourism Organization, etc. to build brand activities such as "Happy Spring Festival", "Langzhu Forum" and other overseas Chinese cultural centers and tourism offices increased to 73.

Enhancing people's cultural life with a fuller, richer and higher quality

Q: What are the main considerations for prosperous cultural career in the "15th Five-Year" period?

A: The development of cultural career is the basic way to meet people's spiritual and cultural needs, to ensure people's cultural rights and interests.

The first is to create fine arts and art products worthy of the era. To create a good cultural ecology, enhance the original ability of culture, improve the production service, guide, organize the work mechanism, guide the vast number of literary workers from China's excellent traditional culture, draw fresh material from great practice in the new era.

The second is to enhance the level of public cultural services. To implement the quality and efficiency of public cultural services, improve the coverage and applicability of basic public cultural services, provide more high-quality cultural services that are rich in era, more technological content and integrated into the lives of the masses.

The third is to strengthen the heritage of cultural heritage protection. In order to uphold the principles of conservation, rational use and minimal intervention, promote systematic preservation of cultural heritage and unified supervision, build a good use of national cultural park, construct a system of identification of Chinese civilizations, and continue the Chinese culture in creative transformation and innovative development.

Cultivate culture industry and tourism into pillar industries,

Q: What are the important initiatives in the 15th Five-Year period to deepen cultural tourism integration and promote cultural tourism?

A: With the continuous deepening of cultural and tourism integration, new industries have flourished, and the consumption scene has developed new, the role of cultural industry and tourism in promoting domestic demand, promoting employment, active market, and boosting confidence.

The first is a sound cultural industry system and market system. It will stimulate innovation and create vitality as the central link, improve cultural management system and production management mechanism, implement major cultural industry projects to drive strategies, cultivate influential and competitive outstanding cultural enterprises and brands.

The second is to promote the high-quality development of tourism. To adhere to tourism as people, tourists, enrich the supply of high-quality tourist products, enhance the quality of scenic spots and resorts, cultivate leisure vacation products, characteristic tourism products, better meet the diverse, personalized and quality travel needs.

The third is to promote the deep integration of cultural and tourism. Insisting on the integration of culture, tourism and technology, accelerate the empowerment of digital intelligence, information transformation, foster more new industries, new applications, and new models.

Improve the influence of Chinese civilization

Q: What are the important initiatives in the 15th Five-Year period to implement global civilization initiatives and promote international cooperation on culture and tourism?

A: The colorful culture and the unique charm of tourism is an important bridge to promote people's heart and friendship. We will combine our duties and functions to make a positive contribution to deepen the exchange of civilizations and enhance the influence of Chinese civilization.

The first is to improve the cooperation network of civilizational dialogue and cooperation. Broadly carry out bilateral intergovernmental cooperation dialogue, establish normalized consultation and promotion mechanism on cultural and tourism policy communication, standard linkage, project cooperation, market docking, resource sharing, personnel exchange etc.

The second is to promote the better development of Chinese culture and cooperation, focusing on traditional festivals such as Spring Festival, Dragon Boat, Mid-Autumn Festival and other traditional festivals, through networked, digitalized modern carriers, promote the widespread dissemination of typical symbols of Chinese culture, make Chinese culture more accessible to overseas people.

The third is to improve the international level of inbound tourism facilitation. Improve the inbound tourism service system, continuously improve the level of visa, tax refund, accommodation, transportation and other facilitation, so that foreign tourists "come" and "go well."

Source: Xinhua