Shaanxi Yellow River Culture Museum Work Plan 2026

Based on the development strategy along the yellow tourism belt, promote cultural, tourism and industrial deep synergy, let the Yellow River Cultural Museum (Jiaxian Oriental Red Culture Industrial Park) become a core public cultural space to carry forward the spirit of Oriental Red Spirit, spread the Yellow River civilization and show the charm of Jiaxian County.

I. Major jobs in 2026

The first is to create a national museum. In contrast to the six core sections of the "Museum Rating Assessment Criteria", set up a special working group to implement wallchart warfare and inventory management.

The second is to continuously improve the level of reception. Third parties are invited to compile the "Medium and Long-Term Development Plan of Shaanxi Yellow River Culture Museum", which provides theoretical basis for the high quality development of the museum.

The third is to create high-quality exhibition and teaching activities. The introduction of "Yellow River Gorge Photo Exhibition", "Yellow River in Ancient Sources", "Yellow River Calendar Public Opinion Exhibition" and so on.

Four is to promote the efficiency of the culture industry. With "Eastern Red Culture", "Yellow River Culture" and "Jiaxian Elements" as the core IP, joint professional team research and development no less than 10 four categories of cultural and creative products.

Five is to deepen the academic industry linkage. Strengthen communication with China Museum Association, set up conference program in advance, and host 2 national academic activities of "Museum Professional Committee along Silk Road" and "Celebrity Home Professional Committee Annual Meeting".

II. Work measures in 2026

The first is to strengthen the intelligent management of the collection. In terms of digitalization and conservation, the project supports the construction of a panoramic digital collection and information management system, an intelligent guided tour system and a three-dimensional database of cultural relics, promoting smart management, digital protection and innovative use of collections.

The second is to upgrade the publicity and promotion matrix. Normalization operates 7 new media platforms, planning thematic content around important exhibitions, WeChat annual publication no less than 300 articles, video no less than 150 articles, broadcast no less than 40 events; establish strategic cooperation with central-level media (such as CCTV, People's Daily), provincial media (such as Shaanxi TV, China Business Newspaper) and industry media (such as Chinese Heritage).

Shaanxi Yellow River Culture Museum

January 19, 2026