In 2025, the three cities received more than 7.1 million visitors (not including the number of people outside Weinan monitoring scenic spots), and the total cost of tourism exceeded 6.5 billion yuan (excluding the unpublished total cost data of Weinan tourism).
Data Bright: Popular Consumption Double Harvest
During the holiday season, Yulin City received 393.84 million domestic tourists, an increase of 9.65%; total tourism revenue of 2.421 billion yuan, an increase of 12.44%. Yan'an City received 315.1,700 domestic tourists, achieving a total tourism revenue of 2.339 billion yuan. Huangdiling, Sima Qian Temple and other historical and cultural attractions, the ancient city of Yulin, Red al-Nao and other characteristic scenic spots have also ushered in peak passenger flow.
According to the provincial Wenbo system holiday reception data information, Yan'an City Wenbo unit received 6339 million visitors, of which 1729 million were received at the Yan'an Revolution Memorial Hall; Weinan City Wenbo unit received 63.05 million visitors and Yulin Wenbo unit received 53.28 million visitors.
Special Feature: Culture and Tourism
In order to enhance the Golden Autumn and National Day and Mid-Autumn "Double Festival" cultural tourism market in advance, Shaanxi has launched a series of activities such as "2025 Shaanxi Yellow River Cultural Tourism Month", "Great Wall Food Week" and "100 Ensemble Theater League". With the theme of "Flavour Guanzhong", Weinan offers a deep integration of food culture and tourism. It has launched a special food festival in Tongguan Ancient City, Sima Qian An Temple and other places, allowing visitors to enjoy the deep historical cultural heritage while savoring Guanzhong cuisine such as mutton, meat sandwiched buns and other Guanzhong cuisine.
Service Warmer: Guard in the Rain
In the face of the continuous autumn rain during the "11" long holiday, various cities and counties along the Yellow River in Shaanxi actively responded to the efforts of cultural tourism units to ensure the safety and play experience of tourists. Yulin added rain gear rental points in various scenic areas to optimize traffic flow in scenic areas, such as Wave Valley and other scenic spots.
The eight-day "11" long vacation is over, but the most beautiful autumn color scrolls are delayed due to the long autumn rains. Deep autumn season is a perfect time to see the scenery of the Yellow River and experience the Three Qin culture. At 11:15 a.m., the first installment of the series “Shaanbei Culture and the Spirit of the Yellow River” will be launched, inviting national-level “Shaanbei Folk Proverbs” inheritors to visit the banks of the Yellow River and share their views with Shaanxi Yellow River Culture Museum.
