On November 24th, the China Museum Association of Museums Digital Intelligence Professional Committee Member Congress and 2025 Academic Salon was grandly held in Nanjing Museum. The Shaanxi Yellow River Culture Museum was invited as a participant to attend this national industry event.
First, the opening ceremony: condensing industry consensus
At 9 a.m. on the 24th, the opening ceremony of the General Assembly was officially launched by Wang Qizhi, Chairman of the Committee of Digital Intelligence Special Committee of Museums and President of Nanjing Museum.
After the opening ceremony, the General Assembly of Members was organized under the chairmanship of Zhang Meikun, Secretary-General of the Special Committee on Digital Intelligence of Museums and Director of Library Information Department of Nanjing Museum.
Wang Qizhi, Director of the Commission on Digital Intelligence of Museums and President of Nanjing Institute of Museums, presented "The Work Report of the Commission on Digital Intelligence of Museums 2024-2025" to the General Assembly. Finally, Yue Xiaoli, Deputy Secretary-General of Museums and Director of Information Center of Chinese National Museums, introduced the academic results of the annual report on digital technology application and case study of Chinese museums.
Keynote: Focusing on Digital Intelligence Practices in Sustainable Development
The theme of the presentation was “Digital Intelligence Practices in Sustainable Museum Sustainability”, chaired by Zhai Hongzhi, Deputy Director of the Museum’s Digital Intelligence Special Committee and Vice President of Henan Museum.
In the new era, Qi Qingguo, a special expert adviser to the Special Committee on Digital Intelligence of Museums and Vice President of Beijing Museum Society, gave a wonderful speech entitled "What is the problem after modernity? - The question of digital intelligence building in museums is going to go beyond knowledge, gaining wisdom, and upgrading civilization; that is, pursuing'possibilities', exploring what future the world can have."
Liu Jian, a special expert advisor to the Special Committee on Digital Intelligence and former deputy director of Shanghai Museum Information Center, shared his unique insights with "Data Elements-Driven, Transforming the Digital Construction of Museums". He explicitly stated that in the digital society, data elements have become an important driver for social development.
At the end of the keynote session, the conference also highlighted the innovative digital project of VR large space exhibition.
Third, parallel academic salon: multidimensional practice sharing
On the afternoon of the 24th, three parallel academic salons were set up to conduct in-depth exchanges and discussions on the theme “Museum Digital Intelligence Management and Service”, “Museum Digital Exhibition Display” and “New Museums and New Technologies”.
Hosted by Yue Xiaoli, Deputy Secretary-General of the Museum’s Digital Intelligence Committee and Director of Information Center of the Chinese National Museum, the salon focuses on the application of digital intelligence technology in museum management and public service.
Ding Xiaosheng, Deputy Director of the Institute for Digitalization of Antiquities Research, said: “Dunhuang” is a large-scale digital resource protection system designed to achieve “permanent preservation and sustainable use” of Dunhuang Grottoes. The project uses 3D laser scanning to accurately restore details of caves, creating immersive experiences through VR, introducing blockchain to safeguard resource security, and establishing high-precision digital archives.
In the report, Wang Haifeng, director of information and materials department of Henan Museum, detailed the innovative practice of building a top-level technical standard system for “once collection, multi-level application”. Based on the perspective of life cycle management, data acquisition standards are divided into four tiers: original, copy, research and browsing levels.
In this report, Huang Qingsong, the Standing Committee of the Special Committee on Digital Intelligence and the Secretary-General of Guangdong Museum Association, systematically combed through breakthroughs in the application of digital archaeology technology for more than 10 years in Guangdong. He highlighted "South China Sea I" shipwreck archaeology, Shi Yanyan Underwater Archaeology at Xiqiaoshan Mountain, Chaozhou Pen Shelf Mountain Kiln Site and Dongjiang Grand Site archaeology.
The salon was chaired by Zhang, Secretary General of the Museum’s Digital Intelligence Committee and Director of the Nanjing Museum of Art.
In recent years, the museum’s digital display has been moving from simple digitization to deep-dive content. She emphasized that technology alone is difficult to attract audiences and the key is organically integrated with physical objects. Compared to commercial projects, the advantages of digital display in museums are based on real collections.
Zhang Xiaofan, deputy director of the Exhibition Department of Nanjing Museum, detailed the case of VR Large Space Immersive Exhibition Case. The exhibition is based on the "Townyard Treasure" - Chinese version world map of the Ming Dynasty, through original script, large space interaction and other digital forms, to create the first original VR large-space immersive exhibition in China.
In the report, Yang Jinquan, a member of the Special Committee on Digital Intelligence and the Deputy Director of Confucius Museum, introduced the practice and exploration of the construction of a digital pavilion by science and technology. As the only comprehensive museum in China to explain Confucius ideas and Confucian culture as the core, has been actively engaged in the digitization of cultural heritage.
Presented by Gong Yuwu, Deputy Secretary-General of the Museum’s Digital Intelligence Committee and Director of Shanghai Museum Information Center, this salon focuses on new technology applications and future development.
Director Gong Yuwu explained that the construction of smart museums is not a simple construction of technology, but a systematic practice based on the principle of system interconnection and data sharing. He detailed the exploration experience of “digital intelligence” business portal building and “3M” innovation, providing important reference for the industry.
Beijing Grand Canal Museum’s innovative practice in digital and intelligent construction was comprehensively elaborated in the report. He introduced specific practices such as smart management system construction, antiquities protection science and technology innovation, forward-looking infrastructure safeguarding, summarizing the development plan of “smart conservation, smart management and smart service”.
Zhejiang Museum Information and Data Center, deputy director Pan Siwen, secretary general of the Department of Digital Intelligence and Museum Development, shared in-depth the practical results of "Zhejiang Bo" smart project in the Jiang Pavilion area of Zhejiang Museum. She highlighted how this unified digital base can be integrated through data-driven integration of people, places and things.
In the multi-dimensional dialogue, speakers from industry presented rich practical examples, but also constructive and deep exchanges around core propositions in the transformation of digital intelligence. Guests agreed that digital intelligence is no longer an added tool, but a central driver for reshaping museum workflows, expanding public service boundaries, and innovating cultural expression.
Conference Summary: Convergence of Development Consensus
The meeting was held successfully, not only to regulate the organizational management system of the committee, but also to build a high-end platform for scientific and technological exchanges, which pointed out a clear direction for the transformation of digital intelligence in the national museum.
In the future, Yellow River Culture Museum of Shaanxi will take this conference as an opportunity to actively absorb advanced experience in the industry, based on the cultural characteristics of the Yellow River, focus on promoting the digital construction of cultural relics, intelligent exhibition innovation, online service upgrade and so on.







