On April 22, the theme of “Exploring the Yellow River Civilization and Leading the Shaanxi Fenghua” was grandly kicked off in Ordos City, Inner Mongolia. The promotion event was held by Shaanxi Yellow River Culture Museum and Ordos Cultural Tourism Bureau in Kangbash District, Ordos City.

Liu Yufei, a member of the party group and deputy director of Ordos City Cultural Tourism Bureau, Xinjong, chief of the Museum Section of Ordos City Cultural Tourism Bureau, Rong Media Center of Ordos City, Dongsheng District, Jia County Cultural Tourism Bureau, Xue Xiaohua, director of Shaanxi Yellow River Culture Museum, Li Jinli, vice director of Shaanxi Yellow River Culture Museum, etc.

Liu Yufei, a member of the party group and deputy director of Ordos City Cultural Tourism Bureau, addressed the promotion meeting. He hopes to use this event as a bridge, so that Shaanxi paper cutting and Ordos embroidery resonate, and jointly build a bridge for cooperation between Wen and Tourism, portraying a new canvas of cultural tourism exchanges across mountains and rivers.

Xu Mengtian, an interpreter of the Shaanxi Yellow River Culture Museum, through the form of graphic presentation, systematically interprets the architectural style, exhibition system, social education practice, characteristic cultural and creative achievements of the Yellow River Culture Museum.

Jiaxian Tourism Promotion Officer takes a professional perspective to focus on the theme of “Shanshuizhou, Conservation Resort”, through sound and fulsome explanation, the system presents Jiaxian majestic natural scenery, deep human accumulation and comfortable conservation resources, vividly outlines the panoramic picture of Jiaxian culture and development.

At the presentation meeting, Zhang Mingjiu, channel director of Shaanxi Province Tourism Service Co., Ltd., carried out the promotion of Jiaxian tourist routes. At the site, the theme products of "Yellow River Geology Tour" and "Self-Drive Leisure Tour" were released.

In his concluding remarks, Xue Xiaohua, Director of the Yellow River Cultural Museum of Shaanxi, sincerely thanked all travel agencies in Ordos City, Inner Mongolia, for their support.

In the future, the Yellow River Cultural Museum of Shaanxi will join together with Ordos City to create an era of innovation in the Yellow River cultural heritage.