Release Date:1970-01-01
Why Does the Museum Boom Keep Growing?
Experience the cultural year in the museum, immersive viewing and artefacts "close contact" with artifacts, appreciate creative and creative products. In recent years, with the consumption of cultural tourism "booming up", traditional culture "tidal up".Behind the "museum heat" is actually the public and traditional culture "two-way."

Ma Xiaolin told People's Network that the proposal he brought will focus on cultural heritage conservation and international dissemination of Chinese culture. "The use of antiquities is a long-term task, we must take responsibility for history, protect good cultural heritage like life, strive to make cultural heritage shine and sustainable development."


“New Media Technology Helps Artifacts Become Topstream”

How hot is the museum during the Spring Festival? It received 7358.01 million visitors in 8 days, an increase of 98.6% year-on-year.


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Visitors to Henan Museum of Natural History


“With the increasing level of economic and social development in China, people’s pursuit of spiritual life, especially ‘boutique culture’ is growing.” In Ma Xiaolin’s view, this shows that our cultural self-confidence and traditional cultural attractiveness are constantly increasing. In order to make a thick historical culture closer to the masses, many museums use modern technology to fully exploit digital advantages, and bring new life to life. Ma Xiaolin is an example. The archaeological blind box, jape lollipop, four gods Yunqi refrigerator sticker... extremely creative and creative products, blending traditional elements with modern style, combining artistic beauty and practical functions, has become the key to attracting audiences, integrating into popular daily life, and becoming a powerful "spokesman" for artifacts.


"Museums become social new arena for young people"


Today, visiting museums is a new way for more and more young people to socialize. Some also wear traditional costumes such as han’s clothes to connect more closely with historical artifacts.
At present, the number of museums in China has increased year by year, the total number ranks among the world's top, free open rate is more than 90%, and multi-site museum reception continues to hit a record high.A group of data vividly shows that the Card Museum has become a part of the people's good life.
Ma Xiaolin believes that the museum should be good at introducing interactive technology, so as to provide immersive exhibition experiences; regularly hold lectures and social events such as cultural salons, inviting experts and scholars to interact face-to-face with the audience.
“Museums are not just cultural heritage, but also a haven for young minds to communicate, providing them with a stylish and intellectual environment,” Ma Xiaolin said.
As demand for public visits to museums skyrocketed, many popular museums were once "hard to vote."How do you ensure that visitors have a high quality experience when visiting?Mr. Ma Xiaolin suggested that visitors can have enough space and time to view the exhibition through segmental appointments;Expanding professional and standardized official speaking service team, using multimedia technology and interactive devices to develop multilingual, crowd-sourced self-guided guided tours.
“The new journey of the new era, we will continue to dig deep into cultural connotations, innovative expressions, and use technology to empower, open up new paths for the heritage and development of traditional culture, injecting more cultural elements into modern life.Ma Xiaolin said.