On November 24th to 26th, “The 40th Anniversary of the Establishment of Shaanxi Museum Association and Museum Development Series Seminar” was held at Crowne Plaza Shangluo City. As an important force in carrying the mission of the Yellow River civilization, Shaanxi Yellow River Culture Museum was invited to attend the conference, Vice Director Li Jinli attended the meeting and gathered with more than 100 people from across the country to celebrate the 40th anniversary of the Society’s 40th birthday and explore new ways for high-quality development of museums in the digital age.

On the morning of November 25th, all the participants attended the opening ceremony of the 40th anniversary of Shaanxi Provincial Museum Association. From inception to vigorous, from deep cultivation to leading, the association's forty-year road was moving.

As a professional museum with the core theme of Yellow River culture, our museum understands that digital transformation is key to bringing the Yellow River civilization to life. This initiative provides an important platform and direction for our follow-up digital practice.

The main forum of this seminar focused on the innovative application of cutting-edge technologies such as artificial intelligence, digital twins, VR/AR and other leading-edge technologies in the field of media and media. In the main forum, four experts and scholars were full of keynote speeches.

In particular, in the “Digital Intelligence and the Future of Museums” sub-forum, the discussion on new aspects such as digital collections, virtual exhibitions, immersive experiences is highly compatible with the development needs of our museum.

In the future, we look forward to working with museums in the province and abroad to promote exchanges between cultures of the Yellow River and other regions.

In the future, we will actively respond to the call for digital transformation, deepen cooperation and deepen regional cultural collaboration, integrate the spiritual identity of the Yellow River culture and integrate the values of the Yellow River culture into the work of exhibition planning, education promotion, academic research, etc.

The Yellow River Cultural Museum of Shaanxi Province will take this event as the starting point, using digital technology as the pen and ink with the Yellow River veins as the ink, to paint a new picture of the heritage of the Yellow River.