On the afternoon of March 19, 2026, the Shaanxi Yellow River Culture Museum and Yulin University held a meeting in the third-floor conference room of the university’s administrative building. The meeting supported the national strategy for ecological conservation and high-quality development in the Yellow River basin and sought closer cooperation in education and cultural research. Participants included Ma Yajun, Deputy Secretary of the university’s Party Committee; Gao Pingqiang, Director of Human Resources; Wu Xijun, Director of Research; Li Xia, Director of Social Cooperation and Alumni Affairs; Xue Chenghu, Director of Finance; Dr Chang Jingyu of the School of Law and History; and museum Director Xue Xiaohua and Deputy Director Ma Zhangfeng. They discussed Yellow River culture research and the future of university–museum cooperation.

Ma Yajun welcomed the museum delegation and outlined the university’s recent development. He emphasized that cooperation between universities and museums is an important way to preserve and promote Yellow River culture and support regional cultural development. He expressed the hope that the meeting would lead to a lasting partnership based on shared resources and complementary strengths.

Museum Director Xue Xiaohua introduced the museum’s achievements and plans in conserving, researching, exhibiting and communicating Yellow River culture. He hoped that research into this heritage would bring the institutions together for broad and substantial cooperation in scholarship, research, cultural communication and practical education.

Following the discussions, the institutions held inauguration, appointment and award ceremonies, laying a foundation for closer cooperation and practical joint work.

Wu Xijun, Director of Research at Yulin University, read the notice establishing the Yellow River Culture Research Center and unveiled its plaque.

Gao Pingqiang, Director of Human Resources, read the appointment notice for the center’s deputy director. Deputy Party Secretary Ma Yajun presented Director Xue Xiaohua with his appointment certificate.

Li Xia, Director of Social Cooperation and Alumni Affairs, read the notice announcing the Award for Contributions to Government–University–Enterprise Cooperation. Ma Yajun presented the award plaque to Xue Xiaohua.

Museum Director Xue Xiaohua read the appointment notice for a museum deputy director and presented Dr Chang Jingyu with his appointment certificate.

In his closing remarks, Ma Yajun called for the research center to focus on preserving and innovating Yellow River culture, produce high-quality research and become a model of university–museum cooperation. He encouraged it to contribute to cultural prosperity in the basin and to high-quality regional development.

The meeting established a stronger partnership between the Shaanxi Yellow River Culture Museum and Yulin University, opening a new stage in their joint efforts to preserve and promote Yellow River culture. The institutions will deepen their research, explore new forms of cultural communication and turn cooperation into practical results, contributing to the protection and transmission of this heritage and to telling the stories of the Yellow River.